 Ariel Veneziano launches sales company Recreation at EFM9 February, 2010 | By Jeremy Kay  Ariel Veneziano will be talking to buyers in Berlin under the auspices of his new international sales company Recreation, part of the Recreation Media consultancy he launched last year.
Veneziano, a familiar face on the circuit who has served as head of Icon International and GreeneStreet Films International, will announce a key partnership and first titles at EFM this week.
The plan is to focus on a slate of prestige art house and genre titles and Veneziano said he would unveil a thriller label in the run-up to Cannes, by which time he expected to have announced key executive hires.
“The smart way to build and grow a business is to do it step-by-step and really match the overheads with the business that is generated,” Veneziano said.
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